The government of Uttar Pradesh understands the importance of AI & entrepreneurship. Therefore, to facilitate this, the UP government, under its flagship scheme “Start in UP”, has entrusted FIRST IIT Kanpur to establish Artificial Intelligence and Innovation-Driven Entrepreneurship, Centre of Excellence. The Centre of Excellence will focus on specific verticals, help to incorporate, incubate, and accelerate start-ups from the stated sectors like AI, ICT, IOT, Cyber, Augmented Reality and more. The CoE office is set up in Noida with FICCI as its official partner.